Ariadna

An improved customer experience: what digital strategies to put in place?

In a previous article on the customer journey, we noted the significant share of mobile usage in travel reservations. For example, on Booking.com, 70% of reservations are made from a mobile device. Then, we went on vacation with the Johnson family to witness their “Sofa to Sofa” experience via the resorts’ mobile services through Skitude …

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Quick adaptations required when forced into 100% online ticket sales and capacity restrictions: A Norwegian example

In order for Norwegian ski resorts to open their slopes this winter, they had to swiftly adapt and comply with the newly imposed capacity limitation regulations created from the Norwegian government. In order to adapt to this regulation, Skitude reacted quickly by developing a capacity management module for the online sales platform. Adapting and evolving …

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La desestacionalización para optimizar los ingresos durante todo el año.

Deseasonalisation to optimise income throughout the year

For over a decade, deseasonalization has been the major aim of many tourist and snow destinations, and ski resorts are no exception. Today, with completely new challenges, ski resorts have to reinvent their economic models and adapt them to the new needs of the sector.  That’s why spreading their customers’ activity out over the year, …

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