THE SKIER'S DIGITAL CUSTOMER JOURNEY

The “Sofa to Sofa experience”

In order to succeed in today’s world, it requires you to be technologically advanced in order to continuously comply with security regulations and to meet evolving customer expectations and needs. With our digital solutions we help resorts to face these digital challenges within the ski industry, by:

1. Preparing and reserving the trip

How can you bring more skiers to your resort by adapting to meet the technological expectations of your customers based on the new safety regulations? 

Our solutions

Skitude develops custom winter and summer resort Apps, which offer skiers real-time information and optimized solutions to plan and book their stay at their destination (ski passes, equipment rental, accommodation …). Know more

Integrated within the resort application (Resort App), but also at the web level and within the standalone Skitude App, the skier is able to purchase their ski pass online. Through this not only do we improve the user experience but it also increases revenues and reduces queues at the resort ticket office, eliminating the need of in-person contact both for the skiers and your employees, keeping everyone safer. In addition, with the dynamic pricing module you can optimize sales during the low season and use it to control capacity management during your peak moments in the high season. Know more

Benefits for the skier

Benefits for the resort

2. Arrival at the resort

How can you eliminate those clunky parts of the customer experience while offering maximum safety starting at the moment they arrive at the resort?

Our solutions

Once the pass has been purchased through this solution (compatible with RFID cards, vouchers and smartphones through BLE), the pass can be collected at the ticket office (if it’s the first time) or at simple to use pick-up boxes. The user experience improves by eliminating the parts that used to make arrival to the resort a hassle. The next time the skier wants to purchase a pass, their information is remembered, and they never have to re-enter it to make the purchase again, continuing ease of access for the user. Know more.

Throughout the journey and arrival at the resort, the skier will be able to receive geolocated notifications to stay connected with the destination. This includes Offers, information of interest, alerts, live information on the state of the slopes, special services, and much more. Know more 

Benefits for the skier

Benefits for the resort

3. Skiing

How can you improve the skier’s experience while at the same time offer greater safety at your destination?

Our solutions

Apart from offering real time information and maintaining direct communication through instant and geolocalized push notifications, the user can also win prizes by participating in challenges created in the App. It is a unique gamification feature that motivates your customers to go skiing more and improves their experience on the slopes. In addition, it increases user profile creation and registration., which allows you to capture data for stronger marketing campaigns in the future. Not only can this data be harnessed to improve your marketing but it can be harnessed to improve your operations, too. At the end of the day, your brand loyalty grows and at the same time your business has the opportunity to constantly be improved. Know more

Se eliminan los mapas de papel y se ofrece al esquiador la opción de orientarse en el destino a través de mapas digitales integrados en la Resort App o en la Web de la estación. Con su incorporación, hablar de más compromiso con la sostenibilidad medioambiental y una reducción de costes para la estación, ya es toda una realidad. Se trata de una solución mucho más interactiva y detallada, que puede mostrar información a tiempo real sobre las pistas abiertas, la localización del usuario en el mapa, las capacidades… entre muchas más opciones. Saber más

Benefits for the skier

Benefits for the resort

4. End of the ski day- returning home and prepping for the next visit

How can you keep a line of constant communication with your skiers to have them coming back for more?

Our solutions

Once home, the skier can relive their entire skiday  in the resort through the application (photos, tracks, statistics) and they can share that experience with other users or on social media. In addition, the resort maintains the continuous flow of information with push messages, notifications, and real time information. The link between the skier and the resort is maintained nicely which increases the level of loyalty with the destination. Know more

No need for the skier to re-enter any information as the resort shop has already saved it- making the purchase faster and more efficient. The user experience improves and the resort can influence and increase the number of sales through dynamic pricing. Know more

With Skitude Services marketing and communication campaigns can be developed to attract new customers and increase usage of the online sales platform and app.This may include actions such as newsletters, push messages, online advertising, challenges, on-slope events and much more.

Benefits for the skier

Benefits for the resort

They already trust Skitude for their digital strategy

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