The "Sofa to Sofa experience"
The skier's digital customer journey
In order to succeed in today’s world, it requires you to be technologically advanced in order to continuously comply with security regulations and to meet evolving customer expectations and needs. With our digital solutions we help resorts to face these digital challenges within the ski industry.
Attract new visitors to the destination
Improve the user experience to retain customers
Optimize the resort’s revenues throughout the entire year
Improve the safety of both workers and customers
Preparing and reserving the trip
During this step, the skier needs to get to know the destination, the activities, the services and the existing infrastructures. This research phase will be done mainly via the website, the app, and the resort’s social networks.
Once a resort has been selected, the need will be to be able to book as many services as possible online to facilitate the stay upon arrival. For example: accommodation, ski rental, ski lessons, etc.
How can you bring more skiers to your resort by adapting to meet the technological expectations of your customers based on the new safety regulations?
- Promote the ski resort through the mobile channel and connect with your audience.
- Facilitate ease of access to your tourististic offering through the mobile channel.
- Create a constant link with users through a direct communication channel.
- Full online sales by allowing the user to book their entire ski trip passes and accommodation through a mobile optimized.
Our solutions
Benefits for the skier
- Direct access to all key points of information regarding the resort.
- The ability to Stay connected with their favorite ski resort, and live updates on news, snowfalls, etc.
- The ability to buy their ski pass online safely and easily from the couch.
- The enjoyment of an entire new online ski resort experience
Benefits for the resort
- Create an online audience.
- Increase online sales.
- Reduce operational costs.
- Optimize sales in the slow periods of the season with dynamic pricing.
- Manage amount of tickets sold during peak periods with the capacity management module.
- Obtain valuable customer data for future marketing and communication campaigns.
- Easily comply with everchanging safety regulations to keep your customers and employees safe.
Arrival at the resort
This is where the resort has to think about digitizing the customer experience as a whole, by reducing the steps between the want to go skiing and the first descents.
An ideal experience is to be able to collect the purchases made, online during step one, in the shops concerned or directly via the machines available at the resort. The app will also be a great companion to help them find their way around the resort.
How can you eliminate those clunky parts of the customer experience while offering maximum safety starting at the moment they arrive at the resort?
- Selling ski passes online brings forth a multitude of advantages that improve the experience upon arrival.
- Optimize the collection of passes sold online.
- Optimize queue management at the ticket offices.
- Facilitate the collection of rental equipment purchased online.
Our solutions
Benefits for the skier
- Easily collect Ski passes in pick up boxes or in special lines for online purchases.
- Skip the line and get direct access to the slopes for those who reloaded their existing ski cards.
- Stay safer by eliminating all unnecessary contact.
Benefits for the resort
- Easily Comply with social distancing regulations by eliminating long lines.
- Increased safety for your employees and customers.
- Improve the overall experience at your resort and increase customer satisfaction.
- Improve your operations by anticipating the number of skiers coming to your resort
Skiing
The experience on the slopes is a very important factor. An optimal experience on the slopes will be facilitated through a mobile application present with the skier all day.
With the help of this faithful companion the skier will be able to access real time information, the webcams, find their way on the slopes and within the resort, track their activities, book last minute services online, and more…
How can you improve the skier’s experience while at the same time offer greater safety at your destination?
- Real time reporting within the app on the opening status of runs and lifts.
- Offer all the necessary information in a digital format to reduce unnecessary indirect contact.
- Communicate directly with your client through instant and/or geolocalized push notifications.
- Create an interactive experience at your resort through gamification features that will be shared with the online community.
Our solutions
Benefits for the skier
- Stay up to date with constant access to all important information regarding the resort.
- Easily avoid indirect infection of yourself and family members.
- Share your highlights with your friends and the community.
- Have more fun on the slopes through competing in challenges.
- Win prizes on the slope just by going skiing.
Benefits for the resort
- Give your guests 24/7 access to an informative channel adapted to all online media (Web and App).
- Easily adapt and comply with health regulations.
- Increase customer satisfaction and their sense of security.
- Create and increase engagement with your brand.
- Create and increase the link between the skier and your destination.
- Harness useful data of the skier's activity on the slopes for future marketing and operational actions.
- Digital maps: Reduce production costs, the amount of litter at your resort, and the emissions you were producing to make paper maps.
- Increase your long term commitment to environmental sustainability.
End of the ski day- returning home and prepping for the next visit
The skier returns delighted from their vacation at the resort, and they will want to keep those fond memories made.
They can do so by adding photos to the app and by tracking their activity, which will allow them to look back any time in the app and remember their stay, and even share it with their loved ones in person and via social networks.
How can you keep a line of constant communication with your skiers to have them coming back for more?
- Maintain a constant flow of communication and information with the skier using the app.
- Optimize the online ski pass sales service so that the skier can make purchases easier and faster.
- Use that data to launch more targeted and efficient online campaigns and offers.
Our solutions
Benefits for the skier
- Relive your ski days and be able to share them with friends through your social networks.
- Stay informed on all the news from the resort via newsletters and push notifications.
- Quickly top up your ski pass thanks to the data saved from the first purchase.
- Improved online user experience.
- Stay connected with the entire online community.
Benefits for the resort
- Maintain and improve the bond with the skier, increasing their loyalty.
- Increase your amount of returning customers by using dynamic pricing strategies.
- Increase conversion to online sales with a faster ski pass recharge experience.
- Carry out targeted communication actions to encourage purchasing based on the data obtained through online sales and the App.
